Culture & Digital Literature / Android and iOS mobile apps
Rekhta Mobile Poetry Apps
Designed a mobile-first poetry experience for Rekhta, helping readers explore Urdu poetry, poets, ghazals, translations, and curated literary content across Android and iOS.
Client
Rekhta
Project Coordinator
Syed Tanveer Ali
Website
https://rekhta.org/
Industry
Culture & Digital Literature
Platform
Android and iOS mobile apps
Timeline
Multi-phase mobile app development
Team Structure
Mobile, backend, QA, design, and delivery specialists: developers, designers, QA, DevOps, and project manager
Technologies
Android, iOS, React Native, Node.js, Cloud APIs
Project Overview
Rekhta is a digital platform for Urdu poetry and literature, known for making poetry, poets, ghazals, videos, and language resources accessible to a global audience. BrancoSoft supported the mobile app experience for Android and iOS.
Business Context
Rekhta needed mobile applications that could bring its large poetry collection into a fast, readable, and culturally sensitive experience for users across languages, devices, and reading preferences.
Problem Statement
The product needed to balance rich literary content, multilingual presentation, search and discovery, mobile readability, and smooth performance while preserving the emotional quality of Urdu poetry.
Architecture Overview
The apps were structured around mobile clients connected to Rekhta content services through API-driven flows. The experience prioritized fast content loading, readable typography, search discovery, and consistent navigation across Android and iOS.
Delivery Scope
BrancoSoft supported Android and iOS app delivery, mobile UI flows, content discovery, reading experiences, API integration, quality assurance, and release-readiness coordination with the Rekhta team.
Confidentiality Notes
Internal content systems, usage metrics, editorial workflows, and unpublished roadmap details should remain confidential unless approved by the client.
Product Images
Real product images.
A closer look at the product experience, key workflows, and interface patterns delivered across the platform.
Mobile app overview
Poetry reader experience
Search and discovery
Multilingual poetry access
Poet profile and collections
Audio and video content
Saved favorites and reading lists
Challenges
What had to be solved.
The product needed to work across live hospitality operations where downtime, slow sync, and disconnected workflows directly impact revenue.
6
critical delivery risks mapped
Designing a reading experience that respected Urdu poetry and multilingual content.
Building smooth discovery for poets, couplets, ghazals, themes, and curated content.
Maintaining mobile performance while working with a large literature content library.
Creating consistent experiences across Android and iOS devices.
Supporting transliteration, translation, and language accessibility needs.
Coordinating delivery with content, product, and editorial stakeholders.
Solution
How BrancoSoft delivered the platform.
Designed mobile-first reading and discovery flows for poetry lovers.
Built Android and iOS app experiences around search, browse, and curated collections.
Integrated content APIs for poets, poetry, language resources, and media sections.
Optimized screens for readability, sharing, saving, and returning to favorite content.
Supported QA across device sizes, language rendering, and app navigation paths.
Coordinated delivery through Syed Tanveer Ali as project coordinator.
Product Features
Capabilities built into the product.
Poetry reader
Poet discovery
Ghazal browsing
Search experience
Multilingual content
Word of the day
Saved favorites
Android and iOS apps
Timeline
Milestones from discovery through scale.
A structured delivery roadmap kept product decisions, engineering progress, QA, and launch readiness moving together across every phase.
7
delivery phases
01
aligned product path
Discovery
Phase 1Clarify goals, users, systems, risks, and success metrics.
Strategy
Phase 2Shape the roadmap, architecture, budget, and delivery model.
Design
Phase 3Prototype flows, interfaces, design systems, and validation loops.
Development
Phase 4Build in focused sprints with clean engineering and visibility.
QA Testing
Phase 5Test function, accessibility, security, performance, and edge cases.
Deployment
Phase 6Release through stable CI/CD, monitoring, and rollback planning.
Scale & Support
Phase 7Improve, optimize, and extend the product as adoption grows.
Results
Business impact delivered.
The platform moved from concept to an operational product ecosystem with measurable improvements across transactions, outlet management, and customer experience.
Impact summary
6 outcome areas
Improved mobile access to Urdu poetry
Better discovery of poets and ghazals
Consistent Android and iOS experience
More readable multilingual content flows
Smoother access to curated literary content
Mobile-first foundation for future product growth
Review from Syed Tanveer Ali
“BrancoSoft helped shape Rekhta's mobile experience with careful attention to usability, language presentation, and reliable Android and iOS delivery.”
Syed Tanveer Ali, Project Coordinator, Rekhta
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Awards & Recognition
Proof signals clients can trust.
Top Rated on Clutch
Verified capability signal
Recognized by GoodFirms
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CMMI Level 5 Standards
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ISO 27001 Security Compliance
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500+ Products Delivered
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Trusted Worldwide by Startups & Enterprises
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Testimonials
What clients say about working with BrancoSoft.
A scrolling selection of Clutch-style feedback on communication, project management, product quality, and technical flexibility.
Lee Nazari
Founder & CEO, SWOOPOS
“BrancoSoft helped us bring a complex hospitality POS ecosystem together across mobile apps, backend systems, APIs, admin panels, and customer-facing experiences.”
Gurpreet Singh
Digital Product Owner, easyFood
“The BrancoSoft team understood the product flow quickly and helped structure ordering, restaurant workflows, and customer journeys into a scalable digital platform.”
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